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The Marketing Lawcast
Driving Success for Lawyers in Estate Planning, Elder Law and Special Needs
A growth acceleration podcast for attorneys to scale their firms to seven figures and more ... with host Jennifer Goddard, Founder and CEO at Integrity Marketing Solutions. Providing marketing tips and hacks to grow your law firm, drive leads and close more business at premium fees.
The Marketing Lawcast
Latest Episodes
The Estate Planning Reset
Your Google rankings look stable. Your website looks fine. Every metric dashboard says things are working. And yet the phone is ringing less. That disconnect is the moment a lot of estate planning and elder law firms make the most expensive mov...
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Why AI Won’t Replace the Lawyer Your Clients Actually Need
AI can answer legal questions in seconds. So where does that leave estate planning and elder law firms?In this episode of The Marketing LawCast, Jennifer Goddard tackles the question keeping many attorneys up at night: how does your firm...
Why You Don't Need More Leads
What if your firm doesn’t actually have a lead problem?In this episode of the Marketing LawCast, Jennifer Goddard shares the story of an estate planning law firm that was generating leads for just $16.47 each—an incredible cost per lead ...
Don't Spend Another Dollar on Marketing Until You Listen to This Episode
When the calendar looks empty and the pressure rises, most firms reach for ads. We take a smarter route: diagnose the real bottleneck and fix the foundation so every dollar works harder. Jennifer Goddard walks through a practical, step-by-step ...
From Visibility To Selection: Turning Attention Into Clients
We unpack the real reason firms get traffic but not clients: visibility gets you found, selection gets you hired. We show how to diagnose conversion friction, use consult fees as a lever, and build follow-up that turns cold leads into booked ma...
